Coinswitch Puts Salary Hikes Under The Microscope With Clever Appraisal Activation
The brand used magnifying glass kits as a playful metaphor to spot salary increments capitalising on the season CoinSwitch, India’s largest crypto investing and trading platform tapped into one of corporate India’s most relatable rituals, appraisal season with a witty, on-ground activation in Bengaluru that turned a familiar workplace ritual into a cultural talking point. […]
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